The rules of the deal, in plain words.
Written to be read, not to hide things. Where something is strict — no refunds on delivered work, closure for abuse, the cap on what we owe — it says so in the open instead of in a footnote. Where the law is genuinely unsettled, such as whether machine-made work is protected at all, we say that too.
1Who you are dealing with
SIXTY NORTH is a demonstration site built by Cruscy. It shows how a service selling AI-assisted video made to a channel format is put together — the pages, the money, the rules. Nothing here is actually sold, and no order placed on this site creates an obligation on anyone.
In a live version of this service, this section carries the trading name, the registration details and the address that a customer can write to. We do not invent those for a demo.
2What you would be buying
You buy videos in a chosen format — one at a time, or as a run of so many a month. The format sets the length, the work included and the working days. The brief sets the content, and the brief is the contract: what you write there is what we work to.
Each video is handed over as a master file, a cut in the other orientation, subtitle files in every language on the plan, thumbnails where the format includes them, and the text for the platform's disclosure. First delivery is the working days printed on the format, counted from an approved brief and not from the first email. Miss that date and the next video in the run is free — that is the whole remedy, and it is the same one printed on the plan page.
If a video fails on our side — the tool errors, the file is corrupt, the result does not match the brief we accepted — we remake it at our cost and it does not spend your included change round. You do not pay for our failures.
3This is machine-made, and we say so
Most of what leaves here is made or assembled with artificial intelligence: written scripts, synthetic voice, generated footage, motion. Some formats are your own filmed material cut by us, and some are voiced by you — those parts are not machine-made and we do not label them as if they were. Where the machine did the work we say so, we do not present it as human-made, and we do not let you present it that way through us.
Every video we deliver carries a label in two forms:
- Visible. A mark you can see on the preview, and a line in the delivery note saying the material was machine-generated.
- Machine-readable. Metadata written into the file and markup, so a platform, an archive or a checking tool can read it without a human looking.
This is not decoration. Since 2 August 2026 the transparency rules of the EU AI Act (Article 50) require providers of generative systems to mark generated material both visibly and in a machine-readable way. Where you publish also has its own rules — most large platforms now ask you to declare synthetic media when you upload. Removing our labels before publishing is on you, and it may put you on the wrong side of those rules.
4Rights in what we make for you
Whatever rights we can pass to you in a delivered video, we pass — for any use, including commercial, with no time limit and no territory limit, once the invoice is paid.
Here is the part most services leave out. We make no promise that the output is protected by copyright at all. In several jurisdictions a work produced without meaningful human authorship may not attract copyright, which means neither we nor you may be able to stop someone else using something similar. We can give you what we have; we cannot give you what the law does not create.
If that matters to your use — a trademark, a brand asset, something you need to enforce — talk to a lawyer before you rely on it. We would rather say this now than after you have paid.
And the other half of it, said plainly. We do not defend you and we do not pay your bill if somebody claims a delivered video infringes their rights. Some of the largest providers in this industry offer that cover only on their enterprise tiers, and several offer it nowhere at all; we do not offer it here. If you need an indemnity, it is a separate written agreement at a different price, and the answer may still be no.
5What stays ours
You get the video. You do not get the workshop.
The style library, the briefs template, the model choices and settings, the prompts and the pipeline that turns a brief into a delivered video — all of it remains ours, in full, for ever. Nothing in an order transfers any of it, and no volume of orders creates a right to it. Reverse-engineering the pipeline from delivered work, or feeding delivered work into a competing system to reproduce the method, is a breach of these terms.
The name, the marks and the look of this service are ours as well, and a licence to use them is not included with anything.
6Showing the work
Unless you tell us not to, we may show delivered videos as examples of what we do — on this site, in a proposal, in a portfolio. We show the work, not your business: no client name, no brief text, no numbers, unless you agree to them separately in writing.
Say the word and a piece comes out of the portfolio, with no reason required and no effect on anything else. Ask before we publish and the answer is simply yes.
7What you promise us
You are the one who knows what you are sending and what you will do with the result. So these are on you, and by ordering you confirm them:
- Everything you upload is yours to upload — the photographs, the recordings, the text, the brand marks, the likenesses, with every permission that requires.
- What you order is lawful where you are and lawful where you will publish it.
- You will not present a delivered video as human-made where a law, a platform or a buyer requires otherwise, and you will not strip the labels we apply.
- You are not acting for someone under a sanctions regime, and not paying with money that is not yours.
If one of these turns out to be untrue and it costs us — a claim, a takedown, a lawyer, a fine — you cover it. That means the amount, the legal costs of dealing with it, and the time it takes us, and it applies whether the untruth was deliberate or a mistake. We will tell you promptly, let you take over the defence if you want it, and not settle behind your back.
8What we will not make
Some requests we refuse. Money does not change this answer:
- a synthetic voice or face of a real person without their consent
- footage staged to look like a real news event
- health, money or legal advice presented as fact
- content aimed at children under the platform's rules
- anything that hides from the viewer that it was machine-made
If a brief lands in this territory we say so and the video is not counted against your month. Repeatedly sending them ends the account — see below.
9What you send us
You keep whatever rights you have in the references, text and material you upload. You give us permission to use them for the single purpose of producing your order.
By sending them you confirm you are allowed to: that the photographs are yours or licensed, that the people in them agreed, that the brand marks are yours to use. We cannot check this, and we take you at your word — which means the consequences of that word being wrong sit with you.
10Money, cancelling and refunds
A run is billed monthly, in advance, at the rate shown on the plan page for the number of videos in it. The volume rate follows that number: fewer videos in a month means the smaller discount for that month, and we do not bill the difference back to you afterwards.
Cancel before the next month starts and nothing further is charged. Videos in a month already paid for are still yours: we make them, or we return the unmade share.
Unused videos do not stack up across months. The number is set so that a normal month does not run out, not so that a year of them can be banked.
Delivered work is not refundable. The cost is in the producing, and that is spent the moment the work is made. What we do instead: a failed video costs you nothing, and a delivered one that misses an accepted brief is remade at our cost.
An unstarted month can be refunded within fourteen days of payment, less any video in it already briefed or delivered.
11Closing an account
We can suspend or close an account, and we do not do it silently. The order is:
- Warning — a first, fixable breach. You are told what and why.
- Suspension — a warning ignored, or a repeat. Work stops, data stays.
- Closure — anything on the refuse list above involving real people or minors, payment fraud, or trying to get around a suspension.
Every step is written down with a date and a reason, and you can ask for that record. On closure the unmade share of the current month is returned unless the reason was fraud.
12What we do and do not warrant
We warrant one thing, and we mean it: the videos will match the brief we accepted, and if they do not we remake them at our cost.
Beyond that, and to the fullest extent the law allows, the service is provided as is. We do not warrant that it will be uninterrupted or error-free, that a generated result will be unique, that it will suit a purpose we were not told about, that it will be accepted by any platform, marketplace or buyer, or that it is free of resemblance to work that exists somewhere in the world. Generative systems are probabilistic; anyone warranting otherwise is describing a product they do not have.
Where a model provider, a payment provider, a network or a data centre fails, we will work around it and keep you informed. We are not liable for their failure, and time lost to it extends our deadlines rather than breaching them.
13The limit of what we owe
We are responsible for delivering the videos you paid for, to the brief we accepted. We are not responsible for what happens after that: how a platform ranks, demonetises, age-gates or removes it; whether an audience likes it; whether a campaign works; what a competitor does with something similar; or what a third party claims about a result once it is out in the world.
The cap. Where the law allows one, everything we could ever owe you — under these terms, in contract, in tort, in restitution, taken together and for all events — is limited to the amount you actually paid us in the three months before the event. Not the value of your campaign, not the revenue you expected, not the cost of doing it again somewhere else.
Never, in any circumstances: lost profit, lost revenue, lost audience, lost data, lost opportunity, reputational harm, or any loss that is indirect or consequential — whether or not we were told it was possible.
Where the law does not allow a cap — death, personal injury, our own fraud — it does not apply, and we do not pretend otherwise. Nothing here removes a right you have as a consumer that cannot be removed by agreement.
Time limit. A claim must be brought within twelve months of the delivery it concerns. After that it is out of time.
14If an invoice is not paid
Work stops. Not immediately and not silently: a reminder, then a week, then the queue is paused and the account is suspended until it is settled. Work already delivered stays yours; work in progress waits.
We may charge interest on a late amount at the statutory rate, and recover what it reasonably costs us to collect it. We would rather send one reminder than one lawyer.
15Changes to these terms
These terms carry a version and a date, both at the top of this page. When something material changes — money, rights, what we refuse — we say so before it takes effect and ask you to accept the new version at your next payment. Cosmetic corrections we simply make.
The version you accepted is recorded against your account, so it is always answerable which text you agreed to and when.
16If we disagree
First, talk. Write and describe the problem. Neither side starts anything formal for thirty days from that letter. Most of what looks like a dispute is a brief read two different ways, and thirty days is usually twenty-nine more than it needs.
Then, for business customers. If talking fails, the dispute is settled by final and binding arbitration, by a single arbitrator, in the seat named in the section below, in English. Individually only: no class action, no collective arbitration, no representative claim, and no consolidation with anyone else's dispute without both sides agreeing in writing. Each side gives up any right to a jury.
Except where somebody needs a court to stop something quickly — misuse of our material, breach of the section on what stays ours, unpaid invoices being run up — either side may go straight to a court for an injunction or for a debt claim, without arbitration and without the thirty days.
Consumers keep their courts. If you are buying as a consumer, none of the two paragraphs above applies to you: you keep every forum and every right your own law gives you, including your local courts. We are not going to pretend an arbitration clause can take that away, because it cannot.
17The clauses everyone skips
Short, but they decide what happens when something unusual does.
- The service changes. We may add, alter or retire features. If we retire something you are actively paying for, we tell you a month ahead and refund the unused part.
- Assignment. We may transfer this agreement to a successor of the business; you may not transfer it without our written consent.
- Nothing is waived by being tolerated. If we do not enforce something once, we have not given it up.
- If a clause fails, the rest stands. A clause held unenforceable is cut down to what is enforceable, or removed; everything else continues.
- This is the whole agreement — this document, the pages it links to, and the order you placed. Not a sales conversation, not an email, not a screenshot.
- Notices go to the email on the account, and to the address on this site. An email is delivered when it is sent, not when it is read.
- What survives closure: what stays ours, what you promised us, the indemnity, the limit of what we owe, and this section.
- No partnership. Nothing here makes either of us the other's agent, employee or partner, and neither may speak for the other.
18Law, disputes and how to reach us
A live version of this service names its governing law, its courts and a real address here. A demo does not get to choose a jurisdiction on your behalf.
Before anything formal, write to us. Most of what looks like a dispute is a brief that was read two different ways, and that is fixable in a day.
Questions about this document: the contact page.
